ART DIRECTION

While being on a project where I became the art director, the point of view of how I see the art is different. It’s not like when I am an artist. Because when we think about the idea of the project it is always mixing between more than one person’s perspective/ thought, which is fun because the discussion happened there. Even like the art process itself, we did the art process together barely knowing the result but that was the exciting part of it! The expectation is always out of imagination but it always turns out to be something great.

Art direction makes me learn about someone else, expand my comfort zone and see/ capture more diverse materials.